Thomas Cook has found a way to make money out of celebrities. Basically the same way that every other company in the world does, by advertising with them. In order to be a bit different Thomas Cook took a different avenue. This tour operator dedicates most of it’s time to the British public. If someone were to ask anyone who Jamie Redknapp was they would probably know straight away. Louise is a judge on one of the UK’s most watched shows currently on TV. These two are known very well by the UK!

What is it in this advert that makes it oh so special. Well Jamie and Louise are people that everyone can relate to. They can be seen travelling with Thomas Cook to a modest resort, and relaxing on the beach. Many people will see these celebrities travelling here, and think that for a week or so they could also live like a celebrity. I do however doubt very much that Mr and Mrs Redknapp do stay in these resorts on a regular basis, but never mind what do any of us know about the lifestyle of a celebrity.

These two never seem to get bad press as well; they appear to be the perfect couple. This couple have worked well together, and do very well together. Thomas Cook provide holidays from the UK across the world, and have been doing so for over 100 years. This also very successful business seems to have captured a perfect partnership with the Redknapp’s.

Surely we should look at this from all angles though. Now really do we expect to see celebrities in the same buildings as us more common people, no we don’t. This hotel they are in at the advert, they wouldn’t really stay there, so are they telling us lies? Do you really think that this holiday is going to be as good as is suggested.

Sharm El Sheikh Holidays are a favourite of the Celebrity demographic, showered in luxury hotels, however saying that Egypt holidays have been popular with the entire country. So is Thomas Cook wrong to be employing role models in their adverts, of course not, I have been on Hurghada holidays, what fun it was, no celebrities spotted though!

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