Thomas Cook has found a way to make money out of celebrities. By using them in the same way as every other business on the planet would, by turning them into Advert monkeys. Thomas Cook has taken a slightly different approach. A UK celebrity teaming up with a UK tour operator is a recipe for success. Jamie Redknapp is a very well known figure. Louise is a judge on one of the UK’s most watched shows currently on TV. Both of these people are loved by the British public!

So what is that makes this advert even more special. These two celebrities are easy for the public to relate too. They can be seen travelling with Thomas Cook to a modest resort, and relaxing on the beach. This advert intends to give people the impression they can live like a celebrity as well. It is extremely difficult for me to believe that these two celebrities actually would consider staying in the same resorts as us, with the cash flow they have.

These two never seem to get bad press as well; they appear to be the perfect couple. This couple have worked well together, and do very well together. Thomas Cook is one of, if not the longest serving Tour Operator in the UK, and they have been providing holidays for over a hundred years. This also very successful business seems to have captured a perfect partnership with the Redknapp’s.

However, why not take a different view on this. Now really do we expect to see celebrities in the same buildings as us more common people, no we don’t. This hotel they are in at the advert, they wouldn’t really stay there, so are they telling us lies? Do you really think that this holiday is going to be as good as is suggested.

Sharm El Sheikh Holidays are a favourite of the Celebrity demographic, showered in luxury hotels, however saying that Egypt holidays have been popular with the entire country. So is Thomas Cook wrong to be employing role models in their adverts, of course not, I have been on Hurghada holidays, what fun it was, no celebrities spotted though!

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